7 Ways to Improve Business Signs

According to Fort Lauderdale Best Sign, Signage is a great way to promote your business, communicate your message and build brand loyalty. However, it can often fall flat if it’s not properly designed or updated. Here are some ways you can improve your business signs to better meet the needs of your customers and clients.

Use a Clean Design

A cluttered sign can be overwhelming and difficult to read, making it less effective at communicating your message. A well-designed sign uses minimal text and a straightforward layout to make it clear and impactful. High-contrast colors are also important. Black and yellow create a classic and bold look, while blue and white are more professional. These color combinations increase readability from a distance and help the sign stand out in busy traffic and high-traffic areas.

Include Relevant Images

Images are an important part of any sign, and using them can be a great way to attract attention and draw people in. Use images that relate to your brand and business, such as a landscape photo for a landscaping company or photos of the products you sell for a retail store. You can even incorporate a QR code or social media handles into your signage to provide an easy way for customers to connect with you online.

Remember the Marketing Rule of 7

Studies have shown that it takes a potential customer about seven exposures to your brand before they take action and buy something. This means that your signage is a crucial part of your overall advertising strategy and should be regularly updated to reflect any changes in your business, including new products or services, special promotions or updated contact information.

Be Unique

Your sign is a huge part of your company’s visual identity, so it should be unique and stand out from the competition. This can be done by creating a one-of-a-kind design or using innovative materials to create a sign that is eye-catching and unexpected. It can also be done by incorporating elements that set you apart from your competitors, such as 3D graphics or LED lighting.

Showcase Your Expertise

If you are a trusted and knowledgeable business, you can help your customers by promoting the benefits of well-designed signage. You can share the research that shows how much businesses can save by using the right type of sign, and you can highlight any examples of projects your business has completed to showcase your expertise.

A well-designed sign can significantly reduce the need for other forms of marketing, and it can also improve your customers’ experience. When you can educate your customers on the importance of having their signs designed and installed by an experienced professional, they will be more likely to choose your business when they are looking for a new sign. This will ensure they get the most bang for their buck and create a memorable sign that effectively promotes their brand. Contact us today to learn more about our business signage capabilities.