How to Make Lighting for Signage More Effective
Illuminating your sign helps ensure that passersby can see it, especially at night or during adverse weather conditions. Illuminated signs are also more eye-catching and can help your business stand out from other businesses that do not have illuminated signage. There are a variety of lighting options available for different types of signs, including backlighting [for monument signs], edge lighting [for acrylic push-thrus or channel letters], and plexiglass etching illumination (like neon signs).
The location of your sign will have a major impact on the type of lighting you will need. Consider things like what other signs are nearby, how bright those lights are, and what color they are. This will help you determine how bright or subtle your own lights should be. For details visit https://www.ftmyerssigncompany.com.
Choosing the right colors can also affect how easily people can read your signage. Studies have shown that certain combinations of lettering and background colors are more or less legible at varying distances. Aim for a combination that will be most visible to your target audience, and be sure to test out different color combinations in person to see what works best.
Another way to make your business signage more effective is to include a call-to-action. This is a powerful tool that can help you generate more sales by encouraging people to take action, whether it is making a purchase or downloading an app. A well-written call-to-action will clearly state what you want people to do, and provide clear instructions on how to do it.
Make sure your business name and contact information are prominently displayed on your sign. This is one of the most important aspects of any sign, and should be easy to read from a distance. Also, be sure to use contrasting colors on your logo and text so that it stands out against the background of your sign.
A well-designed sign will grab the attention of customers and draw them in. In addition, a unique design will set you apart from your competitors. It is important to understand what your competitors are doing, and how to differentiate yourself from them. You can do this through creative design elements, unique materials, or innovative lighting.
One great option for enhancing the effectiveness of your signage is to work with a local marketing services company. They will have an established team that knows the area and audience, and can provide guidance on what kinds of signage strategies are most effective for your specific environment. They may even have a team that is dedicated to designing and manufacturing signs, and can save you time in the long run by handling all of the details for you. This frees you up to focus on other aspects of your business. This is a great way to get the most out of your investment in your business’s signage. Call us today to learn more!